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In July of 2014, Dan, Eddie, and Govs sat at a bar talking shit about making beer. Two years later, they’d opened their own brewery on the Gold Coast in Australia called Black Hops. It’s been an epic journey, from “the little situation” in China, to a collaboration with the biggest entertainment franchise on earth, and finally—launching a brewery. Operation Brewery tells their story and gives you every last detail on how to build your own brewery on a budget.

Most brewing books focus on how to make a good beer. To start a brewery in 2016 and beyond, it’s no longer enough to make good beer. Any business is as much about planning and marketing as it is about the product you make. Operation Brewery delves into how Black Hops navigated the tricky waters of opening a brewery and also provides specific advice on a range of startup topics such as:

• How to build and execute a brand
• How to find a killer growth channel and stand out in your marketing
• How to use modern web and social platforms to gather attention
• Crowdfunding and how Black Hops became the first brewery to launch for crowdfunding in Australia
• Various business models for operating a craft beer business
• Raising money to build a brewery, including the exact slides to include in your pitch deck when presenting the idea
• How to choose a core range of beers, including specific advice on setting up pilot brewing systems
• Your location and the various considerations that go into choosing where to open