As of this posting, Wal-Mart has this marked down to just $22.94.  2 Day Shipping is free with a $35 order or order online and select free in store pickup.  Check Wal-Mart for up to the minute price and availability.

At 52 quarts, this would make a nice sized mash tun.

Coleman 52-Quart Extreme Cooler, Blue

Check sale or product page for current availability & pricing